TAG | microsoft
21
Microsoft présente Xbox One, la console à commande vocale
No comments · Posted by Marianaoox in High Tech

argent-dans · commande-vocale · microsoft · nouvelle-version · plus-tard · son-concurrent · table-border · une-commission · video · voile-les
21
Meet Agent, A Smartwatch With A Second Processor For Minimizing Power Consumption And Wireless Charging
No comments · Posted by in High Tech

Smartwatches are all the rage, and judging by the turnout and level of enthusiasm at the recent year one meetup for Pebble Kickstarter backers in San Francisco, there’s at least a passionate niche audience for the things. So it isn’t surprising to see them continue to pop up on Kickstarter. A new one called Agent has a few unique tricks, however, which its creators believe set it above the competition.
What the Agent has that others don’t is a combination of power management features and wireless charging. It has not one but two processors, for instance, one with higher performance capabilities and one extremely low-power variant to handle simple background tasks. There’s a new Sharp Memory Display that combines the advantages of both a traditional LCD and e-ink black and white, which is very power conscious, as well as wireless Qi induction charging with an included pad. Since it’s based on the widely-accepted Qi standard, however, it should work with charging pads from a variety of manufacturers.
The Agent is a refreshing change from other Kickstarter smartwatches in that it actually offers something new in terms of technical aspirations. The watch should get up to 7 days of battery life with its smart functions activated, or up to 30 days of standby in ‘watchface-only” mode. Even if that misses the mark by a bit, it should still beat the stated and actual battery life of existing devices like the Pebble. The gadget also features a 120HMz ARM Cortex-M4 processor, a 1.28-inch display, Bluetooth 4.0 (aka “Low Energy”), onboard motion and light sensors and an OS that allows developers to write apps for it using C# and Microsoft Visual Studio. It uses a Microsoft .NET runtime environment that Agent’s creators say will maximize memory and power efficiency, unlike with other smartwatches. The team says you’ll be able to start writing and emulating apps on the desktop as soon as the funding campaign is complete, which would be faster than the staged rollout of the Pebble SDK.
The creators of the Agent are Secret Labs, a team of engineers that has been building open-source products under the brand name Netduino since 2010, as well as smart home technologies, and House of Horology, a custom timepiece manufacturer that brings some real watch cred to the game. Early bird pledges get a pre-order for $129, where the final price is expected to come in at around $249 when the product ships late this year.
competition · computing · desktop · energy · gadgets · game · house · kickstarter · like-the-pebble · meron-gribetz · microsoft · pebble · virtual-reality
21
Que peut-on attendre de la nouvelle Xbox de Microsoft ?
No comments · Posted by Ursnfb in High Tech
14
The Lumia 925, Nokia’s New Windows Phone 8 Flagship, Sheds Excess Weight, Wants To Mess Around With Your Photos
No comments · Posted by icesensueby in High Tech
Meet the Lumia 925, the latest smartphone flagship in Nokia’s increasingly populous Windows Phone portfolio. The 925 is clearly Nokia’s answer to criticisms of its high end devices being too heavy. At the device’s London launch earlier today, Vodafone’s Patrick Chomet – brought onstage to talk up the new Lumia which the carrier will be ranging in Europe — couldn’t avoid commenting negatively on the Lumia 920’s weight. For all the noise about the 925’s camera, its less hefty hardware is the key design difference here.
The 925 drops a full 46g compared to the earlier Lumia 920, weighing in at 139g vs the 920’s hefty 185g. The phone feels pleasingly light in the hand, helped by its slender profile: it’s just 8.5mm thick at its thickest point (vs 10.7mm for the 920). In order to achieve a sleeker, lighter device, yet keep the 4.5-inch display, Nokia has dropped built-in wireless charging – but it’s not ditching the tech entirely. It has included wireless charging as an add-on via clip-on shells – likely sold separately — which increase the thickness of the 925 by a few millimetres but don’t appear to add too much weight back on.
It’s a compromise but one that results in a sleeker, more attractive handset out of the box. If it’s a choice between wireless charging – which remains something of a gimmick — or a lightweight phone, most people would opt for the latter. And that’s a calculation Nokia has clearly made with the 925.
The handset design also takes a few steps in a new direction for the Lumia range, with aluminium edging running around its four sides – a band which doubles as the phone’s antenna – coupled with a polycarbonate back. The two-tone look and feel is a definite departure for Nokia’s high end phone design. Colour options are also more subtle, with the black version having anodized, almost charcoal looking aluminium edging, while the white 925 has silver edges. There’s also a grey colourway. The trademark bright Lumia colours are reserved for the wireless charging shells — including red, yellow and cyan.
The PureView-branded 8.7MP camera on the 925 is the other big focus here. The hardware introduces a sixth lens to the device, which Nokia says improves performance in bright sunlight. This is in addition to strong low-light capabilities, which it has touted on its other Lumia flagships – including most recently the Lumia 928.
During the 925 launch Nokia demoed both the low and bright-light photography capabilities of the phone, inviting the press to compare the shots with photos taken on their own smartphones. The Lumia 925 came off as better at snapping in the dark than iPhones, the BlackBerry Z10, the HTC One and even the Lumia 920, pulling a brighter, more colourful image from out of the gloom. It also appeared to capture more detail in strong light conditions in Nokia’s test conditions.
As well as the extra hardware lens, the 925 includes a new suite of camera-editing software called Nokia Smart Camera. This makes use of a burst mode that takes 10 photos at around 5MP each. It then offers a series of image-manipulation options to enhance the photo. Some of these features were a little hit and miss under the press launch lighting conditions. Others looked a little gimmicky, such as the ability to composite a series of movements into one shot. But others seemed like they could be genuinely useful, such as a feature that allows you to create the best shot by choosing from various facial expressions — much like the timeshift feature on the BlackBerry Z10/Q10. Or another that lets you remove a moving object from an image, such as a person or car passing in front of the scene you’re trying to shoot.
The Smart Camera software won’t be exclusive to the Lumia 925 for long – Nokia said it will be pushed out to other Nokia Lumia Windows Phone 8 devices as an update in Q3. But for the moment, the Lumia 925 has the lion’s share of Nokia’s camera creativity, including some new features in its Creative Studio image editing app, such as a tilt shift and radial focus. And the Oggl app.
One more new software addition in the 925′s screen settings allows users to tweak the colour saturation and temperature of the AMOLED screen to dial down how poppingly bright the colours are and opt for more muted, photo-realistic tones if you desire. Elsewhere, this is a business-as-usual Windows Phone 8 device loaded with the usual suite of Microsoft and Nokia apps, which include its HERE mapping and location apps and Nokia Music. It is also skinned with the new more flexible Windows Phone homescreen that allows for three different-sized live tiles.
The 1.5GHz dual-core Snapdragon chip powering the Lumia 925 doesn’t sound that beefy, considering the proliferation of quad-core phones in the Android ecosystem at least, but it’s as top-of-the range as Windows Phone gets right now. And Nokia argues that no more processing clout is required to do all of the image processing going on under the 925′s hood.
blackberry · image · lumia · microsoft · mobile · nokia · nokia lumia 925 · phone · press · smart · tech · white · windows phone · windows- · wireless
14
NVIDIA’s $349 Handheld Shield Gaming System Will Ship In June, Pre-Orders Start Today
No comments · Posted by DatingirlsSexandboys in High Tech
Remember NVIDIA’s kooky Project SHIELD tablet? The one it unveiled to an unsuspecting public at back CES? Well, it’s officially not just a “project” anymore — it’s a full-fledged product, and NVIDIA is aiming to get the SHIELD out the door this June complete with a $349 price tag.
To help manage demand for the curious gaming portable, NVIDIA is also preparing to take pre-orders. If you’ve been eagerly devouring what Shield details you could and have subscribed to the Shield newsletter, you’ll be able to lock down your unit starting today — the rest will have to wait until next Monday to get their pre-orders in.
To help manage demand for the curious gaming portable, NVIDIA is also preparing to take pre-orders. If you’ve been eagerly devouring what Shield details you could and have subscribed to the Shield newsletter, you’ll be able to lock down your unit starting today — the rest will have to wait until next Monday to get their pre-orders in.
In case you haven’t been keeping tabs on what the Shield has to offer, here’s a quick rundown on what to expect. The thing runs Android Jelly Bean MR1, and manages to cram NVIDIA’s speedy new Tegra 4 chipset, 2GB of RAM, a 5-inch multi-touch display running at 720p, 16GB of internal storage, and a microSD storage slot into a controller body that’s awfully reminiscent of the venerable Xbox 360 controller. Throw in the ability to stream certain PC games from a computer and you’ve got yourself a neat little gizmo.
The Shield is an ambitious little gadget, and the ability for players to stream PC games to the thing is sure to win it some fans, but is this thing really going to sell? Let’s just consider the price tag for a moment: selling the Shield at $349 means it’s more expensive than buying an XBox 360 or a PlayStation 3. Granted, those consoles will soon be superseded by a new batch of hardware from Microsoft and Sony, but I suspect people would still rather get one of those more traditional consoles than an ambitious niche device like the Shield.
That’s to say nothing of the fact that the Shield is a device meant for on-the-go gaming. These past few months have seen both Nintendo and Sony slash the prices of their respective handheld gaming consoles in an effort to life sales, maneuvers that seem to have succeeded for now. The market may not be ready for a $349 handheld, but that hasn’t stopped NVIDIA from trying — now we’ll just have to wait and see what happens.
ability · gadgets · gaming · like-the-shield · microsoft · nintendo · nvidia · price · shield · thing · unit
14
Nokia Confirms The Flagship Lumia 925 For T-Mobile U.S: 4.5″ AMOLED Screen, Metal Edges, Extra Lens & New Camera Software
No comments · Posted by zxbm8ty in High Tech
Fresh from last week’s Verizon Lumia device launch, Nokia has taken the wraps off a new smartphone in its Windows Phone-based Lumia range at an event in London today. The Lumia 925 is its first flagship for T-Mobile in the U.S. This means that following the Lumia 928 launch on Verizon, and factoring in Nokia’s initial launch of the Lumia 920 on AT&T last year, Nokia now has a flagship Windows Phone ranged on all three major U.S. carriers. Globally the Lumia 925 will be ranged with Vodafone in Europe, coming to markets including Germany, Italy, Spain and the U.K. (priced at €469), and in China with China Mobile and China Unicom. The device will ship in June in Europe, with a U.S. launch slated for soon after.
The Windows Phone 8-based 4G Lumia 925 continues Nokia’s strategy of emphasising the camera smarts of its flagships Windows Phones, including PureView branding, Carl Zeiss optics and an 8.7MP lens with image stabilisation tech inside. But the camera hardware in the 925 is a little different to the 928 and 920, with one extra lens. This sixth lens improves photo performance in bright sunlight, according to Nokia, as well as sharing the low light performance abilities of its fellow flagships. In addition to that new camera hardware, the phone includes new software, called Smart Camera, that’s aimed at extending the photography experience by giving users new ways to capture and share photographs.
The camera software on the device includes a burst mode which allows up to 10 shots to be captured at a time. The software also has three new capture modes that take advantage of this burst feature, namely: Best Shot, for composing a composite shot from the best elements of several images; Action Shot for snapping a series of stills of action shots, such as sports, that can then be edited and shared as a sequence; and Motion Focus, a Lytro-style mode that allows the snapper to pick different elements to be in or out of focus after the shot has been taken. Nokia confirmed to TechCrunch that the latter featured is the first bit of software to make use of technology Nokia acquired when it bought imaging company Scalado last July.
“Whatever you do you can go back and edit again and again,” said Jo Harlow, head of Nokia’s smart devices unit — pictured above left, with SVP of product design chief Stefan Pannenbecker at the London launch. “The Nokia smart camera is our latest uniqie experience for our Nokia Lumia portfolio.”
The Smart Camera software is exclusive to the Lumia 925 initially but will be pushed out as an over-the-air update called Amber to Windows Phone 8-based Lumias in Q3, the company said. Nokia looks to be trying to bolster its efforts against Samsung here, which included a raft of new camera features on its flagship Galaxy S4 device, such as Dual-Shot and Drama Shot. The lack of Instagram for Windows Phone continues to hamper Nokia’s photo-focused efforts however, but also today it announced a partnership with Oggl, Hipstamatic’s new photo community app — noting that since Oggl has a relationship with Instagram, users will be able to access the latter service via that app.
Design wise, the Lumia 925 is the first Lumia device to include metallic trim. A silver aluminium band runs around its four edges, and doubles as the phone’s antenna — taking its cues from the iPhone’s design (but with “rigorous testing” to ensure no repeat of antennagate, according to Nokia). The mobile maker’s trademark polycarbonate clads the back of the device, so there’s a two-tone look and feel.
Nokia says the plastic back is designed to make it feel nicer and grippier in the hand. It may also be about keeping the weight down (to 139g), since heavy handsets is something Nokia has been criticised for. It certainly felt lightweight and slender during a brief hands on. Handset colour options are muted rather than the usual bold Lumia offerings, with black, white and grey options for the plastic back. Wireless charging shells, sold separately, can reintroduce the usual Lumia splashes of yellow, cyan and red.
Under the hood there’s a 1.5GHz Dual-Core Snapdragon chip, and 1GB of RAM. On board memory is 16Gb plus 7MB free cloud storage on Microsoft’s SkyDrive. The 4.5 inch AMOLED display has a resolution of 1280 x 768. Dimensions are 129 x 70.6 x 8.5mm. The 2000mAh battery is good for up to 12.8 hours of talk time on 3G, or up to 6.6 hours video playback, according to Nokia.
A ‘true PureView’ Windows Phone device — codenamed EOS — has been rumoured for several months, and the Lumia 925 looks to be that device. However it certainly does not include the 41MP sensor and pixel oversampling techniques featured in the Symbian-based 808 PureView. It seems unlikely that bona fide PureView technology will ever make it to Windows Phone, not least because it’s something of a camera pro curiosity, rather than a consumer-friendly mainstream feature. Rather Nokia is extending the PureView branding — to associate it with a range of camera-centric features, not just that original huge sensor.
Harlow closed the presentation by hinting at further new device launches from Nokia “later this summer”. “I can’t wait to see you later this summer when we will continue to bring new innovation and new experiences to our Lumia portfolio,” she said.
europe · london · lumia · microsoft · mobile · nokia · nokia lumia 925 · phone · smart · smart-camera · summer · windows-
11
Home Console Gaming May Suffer Death By A Thousand Cuts, Rather Than A Major Revolution
No comments · Posted by coutletcheapch in High Tech
The Ouya is making its way out to backers even now (though my shipping notification still hasn’t arrived. Grrr.) and judging by early impressions, it’s no silver bullet to take down behemoths like Sony and Microsoft. The $99, Android powered console still isn’t fully formed exactly, but it’s doubtful that between now and June 25 it’ll take on giant-killer proportions. Likewise the recently-announced BlueStacks Android gaming console, which features a subscription-based pricing model, probably won’t alone topple the giants.
But combined, these and a slew of other devices including the GameStick, smart TVs from manufacturers, Steam Boxes, and even Google and Apple hardware are eating away at what was once a fairly exclusive field. It seems a lot of people are waiting for a watershed moment to signal a significant shift away from traditional console gaming to a new paradigm, but increasingly, it looks likely that what we’ll see instead is an erosion that more closely resembles glacial shift, but on a less geological time scale.
There’s evidence to suggest that console gaming is already losing significant ground, like quarterly results from Nintendo that show a dramatic decline in consumer interest in the recently-launched Wii U console. And while Sony saw its first full-year profit in half a decade, most of the good news was on the smartphone side, and PlayStation sales fell for the year. Microsoft is still doing fairly well with the Xbox 360, but growth of key accessories like the Kinect have slowed with time.
Slower Kinect sales are a good bellwether for the industry’s overall health, if only because it and devices like it are where console makers are turning to try to inject some fresh life into a market that had recently started to look fairly stale. To some extent, Kinect, Move and other gimmicks like the screen of the 3DS are an answer to incursions by mobile gaming and other alternatives. Just like point-and-shoot cameras needed differentiating features like long zooms to prove themselves relative to smartphone cameras, video games needed something new to reel in new buyers.
The new crop of challengers to the console gaming market, including Ouya and the new BlueStacks GamePop console, risks getting discounted by critics as just another round of devices like the GP2X Wiz or the Gizmondo, which had limited appeal and then faded into the background of video games history as little more than a minor footnote. But that’s taking too short-term and dismissive a view on what’s currently happening in the video game space. It’s true that, as ardent console gamers continually remind me, there will always be a demand for that type of content.
Increasingly, however, there’s a growing contingent of players that are fine saying, “if I can get it on my phone, why do I need it anywhere else?” and that’s a market that’s ripe for a living room transition like the ones being attempted by Ouya and BlueStack. It’s easy to discount these ahead of their full consumer launch, and I don’t expect them to have an immediate impact on console sales, but they are signs of a sure shift, and one that won’t go away, even if doesn’t provide the sort of bomb shock disruption that we’re so fond of identifying and championing.
alternatives · downloads · gaming · gaming-console · like-the-screen · microsoft · nintendo · ouya · phone · shipping · stacks-android
9
Nokia’s Smarterphone Buy Yields First Fruit: $99 Touchscreen Asha 501 Polishes S40 With Fastlane View For Recent Apps, Contacts
No comments · Posted by gxfirkva in High Tech
Nokia has given its Series 40-based range of touchscreen Asha smartphones another push to try to keep up with the low end reach of Google’s Android platform today. The mobile maker has announced a new addition to the range — the Asha 501 (pictured left & below) — which also ushers in a new version of the Asha touch UI that’s designed to be quicker and slicker, and has a focus on swiping gestures to make it feel more fluid.
The three-inch capacitive screen Asha 501, which has Wi-Fi but no 3G and costs $99 before taxes & subsidies, is expected to start shipping in June, via some 60 carriers in more than 90 countries worldwide. Nokia’s Asha range typically targets emerging markets in Africa, Asia and South America but Asha devices have also been ranged in Europe.
Although Nokia has retired its other in-house platform Symbian, to concentrate its smartphone efforts on Microsoft’s Windows Phone OS, it has continued to expand its portfolio of low end Android alternative S40-based devices — adding in a variety of new hardware and software features to devices in the range, including full Qwerty keyboards; dedicated keys for Facebook/WhatsApp; refreshed industrial design; its Bluetooth sharing technology Slam; its Xpress browser to lighten the data consumption load; preloaded social networking apps; free games downloads; and a focus on long battery life.
But keeping up with low end Androids also means improving Asha’s usability — and that’s what its latest platform refresh is all about. The Asha 501 is in fact the first fruit of Nokia’s 2012 acquisition of Smarterphone, a Norwegian company that made mobile OSes for feature phones designed to give them smartphone looks and capabilities.
Nokia said the new Asha platform is faster and more responsive. It also introduces a touchscreen UI refresh — with a dual homescreen view: the Home screen is a “traditional icon-based view for launching individual apps or accessing a specific feature”, while the new Fastlane view changes based on device usage, showing things like “recently accessed contacts, social networks and apps”.
Fastlane “provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features”, according to Nokia’s press release. The feature sounds a lot like certain portions of Motorola’s Android skinning software — such as the widgets deployed on 2012 devices like the Motorola Motosmart.
The overall idea of the design refresh is to make it easier for Asha users to get to the apps and features they’re after, according to Nokia – with the two main screens accessible by a “simple swipe”. ”Fastlane is integral to the whole Nokia Asha 501 experience, but so is the ‘swipe’ motion,” a spokeswoman told TechCrunch. “With swipe as you experience it on the device, we were able to make optimal use of screen space, so you see just what you need. You swipe to everything else, including pull-down menus and of course, Fastlane. The whole user experience is faster and more responsive.”
New Asha, New Apps
So what about apps? The new Asha platform does require developers to rework apps for it — either by writing them afresh or porting them over. Which does mean Nokia is pushing the reset button yet again, but the company would probably argue that at this price point with these price-conscious consumers, users aren’t expecting hoards of apps — just select key apps. It’s also added in-app purchases to the new Asha platform, offering developers a new way to monetise Asha apps, along with its Nokia Advertising Exchange and carrier billing network.
“A good percentage of existing apps can be ported to the new platform,” said Nokia’s spokeswoman. “We already have many developers working on this. Going forward and with the new Nokia Asha Software Development Kit, developers can write an app once, and it will be compatible with future devices also built on the new Asha platform, with no need to re-write code.”
Apps that are already available for the new Nokia Asha platform include CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco Bandai and Reliance Games. Nokia said its HERE location software will also be available as a download, starting in Q3 this year — and will “initially include basic mapping services”.
Messaging giant WhatsApp is noticeably absent from the list but Nokia’s spokeswoman suggested that may change in future, noting: “WhatsApp and other key partners continue to explore new Asha.”
In select markets, certain carriers are also offering data-free access to apps including the Facebook app and mobile website on the 501 for a limited time, offering another hook for the target cost-conscious consumers.
The 501 comes preloaded with Nokia’s cloud-based data compressing Xpress browser. Nokia has also created a new web app, called Nokia Xpress Now, which ”recommends content based on location, preferences and trending topics”. It said this will be available via the Browser homepage or as a download from the Nokia Store.
“Nokia has surpassed expectations of what’s achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers,” said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics, in a supporting statement.
Commenting on the launch via Twitter, Gartner analyst Carolina Milanesi added: “Asha 501 shows what you can achieve when you design bottom up rather than strip down features to hit the right price point.
“Asha 501 Dual SIM with hot swap very important to users but what is most striking on this device is the user interface.”
The full device specifications for the Asha 501 are as follows:
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Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
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Camera: 3.2 MP
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Single SIM standby time: up to 48 days
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Dual SIM standby time: up to 26 days
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Talk time: up to 17 hours
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Additional memory of 4GB (card included in box), expandable up to 32GB
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Forty free EA Games worth €75 downloadable from Nokia Store
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Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
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Suggested pricing is 99 USD before taxes and subsidies.
africa · browser · europe · gadgets · games · microsoft · motorola · nokia asha 501 · phone · price · s40 · smarterphone · white · widgets · windows-
7
Microsoft’s Julie Larson-Green Says Windows RT’s Slow Start Is A Consumer Education Problem
No comments · Posted by Ginasz in High Tech
Microsoft’s Corporate VP for Windows Julie Larson-Green was at WIRED’s Business Conference today, and she was put on the spot when asked by interviewer and WIRED Senior Editor Michael V. Copeland about the apparently sluggish start for Windows RT. RT’s failure is a consumer education problem, according to Larson-Green, since it’s very different from what’s come before.
Windows RT, for those unfamiliar or confused by the new familial breakdown of Windows following the introduction of version 8, is a lightweight version designed for ARM-powered devices (vs. x86, the architecture which full Windows OS runs on), which doesn’t offer access to the full suite of Windows software. According to our own Matt Burns, that has resulted in a big app gap, and made the Surface RT essentially a glorified web browsing tablet, which sounds like something different from a simple matter of properly framing the product.
“I think we have some work to do on explaining it to people because it’s different,” Larson-Green said. “They’re just so used to Windows meaning backward compatibility in all the programs that you use today. I use Surface RT as my main computing device, I connect to a corporate network using my virtual smart card and VPN when I need to, Office is already on there [...] it’s just a simpler experience and then the Surface Pro has the flexibility if you want to work on the details.”
“I love my Surface RT,” was a common refrain from Larson-Green even into the Q&A, who later characterized it as a device for casual consumption mostly, especially filling a niche for “weekend” use. Even the dual nature of her defense of the Microsoft tablet shows that it still needs work at Microsoft itself in terms of fleshing out its role in the consumer ecosystem, which probably isn’t helping the company properly explain its purpose to the buying public.
The Surface RT is estimated to have sold only around 1 million units total since its launch late in 2012, far under its reported initial estimates of 3 million or so. Other OEMs have balked at the RT line in the meantime, with Acer waiting on launching its RT slate until at least Q2 of this year.
apparently · architecture · business · consumer · flexibility · introduction · microsoft · office · senior-editor · surface · until-at-least · windows rt
30
SupplyShift Helps Companies Understand The Environmental Impact Of Their Supply Chain
No comments · Posted by yuVFgh in High Tech
For large companies that have a long list of suppliers that they work with, it’s not only difficult to manage communication with all of them, but understanding the environmental impact of each supplier is next to impossible. It’s not a sexy space to work in by any means but the addressable market is comprised of Fortune 500 companies and the government itself, which is bound to mandates involving environmental sustainability when working with suppliers.
SupplyShift is a backend tool for those companies and organizations to track everything that’s going on with suppliers, which are usually scattered throughout the world. These buyers are collecting sustainability data but don’t currently have the tools to help them reduce risk exposure.
What SupplyShift really is is a network which allows them to understand their “supply chain footprint” which will make suppliers actually care more about how they present themselves, heating up competing among them. The team, led by CEO and cofounder Alexander Gershenson, has been working on these problems as a consultant and it was time to build their work out as an actual product.
Currently, Ecoshift, the consulting arm for the team, is already working with companies like Microsoft, Target and Sprint on supply chain management.
The type of risk that companies experience with suppliers are the situation that Mattel went through with lead paint, where 1M toys had to be recalled. As far as how suppliers can affect how the public thinks about your company, look no further than Apple’s relationship with Foxconn, regarding their labor practices. You get the point. SupplyShift will track all of these potential risks, sharing them among the network of companies that use it.
Why now? Gershenson told me: “The market situation changed radically in the last three years, and sustainability is becoming a key part of corporate strategy, but corporations and the government do not have the tools to address that need. SupplyShift takes care of that.”
The main component that makes SupplyShift different from its competitors is that the companies who use the service are also paying to enroll their suppliers. This is key, because suppliers either won’t, or can’t afford to enroll themselves in similar services. By putting this in the hands of the companies who are selling goods, the database of suppliers will grow at a more rapid rate.
This isn’t a social network for professionals, photo-sharing apps for tweens, but it’s a product that provides important information that could save companies millions of dollars in bad PR and lawsuits due to critical mistakes made by a supplier.
addressable · apple · crunch-disrupt · ecommerce · environment · environmental · government · greentech · microsoft · work

